Spain anticipates surge as travellers chase September sun

THE NEWS:

ABTA’s Travel Trends 2026 report identifies a growing “Super September” holiday trend, showing September travel increasing over the last three years despite the month traditionally being viewed as low‑season because summer ends and schools resume.

DETAILS:

• The report points out that September is usually considered an unlikely month for vacations as the summer season winds down and students return to classrooms.
• Data from the past three years indicate a reversal of this pattern, with holiday bookings rising in September, prompting ABTA to label the shift “Super September.”

FAQ

What is the “Super September” trend mentioned by ABTA?
The “Super September” trend refers to the rising popularity of holiday travel in September, a period traditionally seen as low‑season, as identified in ABTA’s Travel Trends 2026 report, which notes a three‑year upward shift in September bookings.

Which organization released the report highlighting this trend?
The report was published by ABTA (the Association of British Travel Agents) as part of its Travel Trends 2026 outlook, which spotlights emerging travel patterns such as the “Super September” increase.

How long has the reversal in September travel demand been observed?
According to ABTA’s Travel Trends 2026 report, the increase in September holiday bookings has been developing over the last three years, marking a notable shift from the usual post‑summer travel slowdown.

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