Study provides senior insights – Travel Weekly

Tourism businesses have been warned not to stereotype older travellers or risk losing out on a sizeable and affluent chunk of the market.

Travel researchers Carolyn Childs and Bronwyn White estimated 4.4 million Australian seniors were travelling, many with a high level of disposable income.

“It’s the richest group Australia has ever seen on the back of the housing boom,” Childs told Travel Today.

Of a sample of 515 senior travellers, Childs and White found 78% had travelled in…