Leading travel intelligence provider ForwardKeys today announced its summer outlook for 2024, revealing a robust recovery in demand for summer travel across Europe. This positive trend signifies a full return to pre-pandemic travel levels, with notable shifts in traveller preferences.
ETOA, the European Tourism Association, welcomes this positive news, and is pleased to share this insight with its membership.
London Most Searched Destination Amidst Paris Olympics Buzz
Analysis of flight searches from January to April 2024 shows London (5% share of flight searches for travel to Europe) benefits from the greatest relative increase in share of searches for travel in summer 2024 (+1.9 percentage points), driven by the collateral excitement of the Paris Olympics, with easily available transport links to the French capital. Paris itself shows similar popularity (+0.5 percentage points increase), although its share of searches is slightly lower as many visitors to the Games will have…





























