7 Principles to Guide Your Prototyping

A few years ago, we partnered with Google and Levi’s to build the mechanics inside the Jacquard jacket, which allows wearers to control their smartphones with a brush of their sleeves. Originally designed for cyclists, the idea was that we could give them access to information from their phones while reducing distraction. As we worked to progressively learn how the electronics and denim could work together as one seamless product, we explored hundreds of variations of the smart tag,…