There are few things kids love more than the excitement of getting the perfect toy. While the toy industry has thrived by delivering joy and play to kids worldwide, the scale of plastic production has led to real environmental challenges. As designers who love toys and games, we set out to explore how we might reduce the environmental impact across the whole industry.
The toy industry’s environmental impact is the flip side of the joy of play. The $90 billion toy industry is a highly…
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