Designing emerging tech is different from traditional product design. Much of the time when we do user research, our participants are already kind of familiar with the interaction models we’re presenting. They know that a fob unlocks a car, or how to type queries into a search engine, or how a toaster usually works. But when you’re working with a new technology, potential users have no known reference points, which makes it much harder for them to know how…
Approach Tours Takes Its All-Inclusive Model to the Water with New Cruise Portfolio
Leading senior Canadian travel operator Approach Tours has unveiled its new cruise portfolio, marking its expansion into ocean expedition and...
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