It’s not just a set and forget activity where you pick a few channels to list your property on and the job is done. It’s about developing an effective and malleable strategy that maximizes visibility, enhances profitability, and increases bookings.
For independent hoteliers, where resources might be more limited compared to big chains, striking the right balance in distribution can make all the difference between thriving and merely surviving.
With the rise of Online Travel Agencies (OTAs),…
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