A guide to understanding competitive performance

3 Key benchmarking metrics 

At the highest level, what key insights do you need from your benchmarking efforts? Well, boil things down to their basics, and we arrive at:

This brings us to the three key metrics of benchmarking, which we’ll look at in turn.

1. Market Penetration Index (MPI)

The Market Penetration Index (MPI) measures a hotel’s occupancy performance relative to its competitive set. It is calculated by dividing the hotel’s occupancy rate by that of your compset and…