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Online travel agents (OTAs) dominate the travel booking landscape. According to travel-management company TravelPerk, OTAs are the top online resource for travelers in 2023, used by 80% before making any purchase.
This surpasses search engines (61%), social media (58%), airline websites (54%) and meta-travel websites (51%).
Such stats – and there are many more like them – demonstrate the age-old adage that it’s not whether you do something, it’s how you do it.
The ‘something’ in…
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