Can independent hotels attract multiple traveler types?

Where and how people travel: 7 Traveler types to know

Segmentation is like creating different music playlists for different moods; you tailor your offerings to different customer preferences

But, for the purposes of this article, we can usefully divide almost every guest into one of seven traveler types – although many will be members of more than one.

Let’s review them in turn, summarizing how they’re defined, how you can appeal to them and why you’d want to.

1. Leisure travelers

Leisure…