The dreaded low season: when the phones ring less, bookings slow to a trickle, and the local event calendar is bare.
Every revenue manager and hotelier fears the off-peak time of year as it is often the most challenging time to meet budget goals, boost occupancy rates, and maintain Average Daily Rate (ADR) goals.
What can revenue managers do now to prepare for the low-season or ‘off-peak’ time of year? Let’s ask members of Lighthouses’ very own RSS team what strategies they employ to…
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