Mistake 5: Ignoring GTD and CXL policies when making pricing decisions
Policies often take a bit of a back seat to pricing decisions, but this shouldn’t be the case!
House and Guarantee policies are another way to further tailor and complement your pricing decisions – all too often revenue managers make the mistake of simply focusing only on rates when making these decisions, especially around high-demand periods and special events.
Think about this scenario; if I’m considering attending…
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