Distribution channels are the platforms and methods hotels use to sell their rooms to travelers. These include direct channels like a hotel’s website (a.k.a. Brand.com) and indirect channels such as online travel agents (OTAs), global distribution systems (GDS), tour operators, wholesalers and metasearch.
Understanding how each channel works is crucial for hoteliers to strategically manage bookings, maximize revenue and maintain rate parity.
Distribution channels are vital because they help…
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