We could get really granular in suggesting considerations for price optimization, but let’s keep things simple with the five main points of focus, which other points flow from: seasonal demand; travel trends; special events; distribution; and competition.
1. Seasonal demand fluctuations
Seasonality has a significant impact on room rates in the hospitality industry. Factors like weather, holidays and local events drive high-demand periods in peak seasons, while off-peak seasons see reduced…
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