How hoteliers can capture the growing group travel market

Meeting tour group needs requires thoughtful planning and the right amenities. Here’s how to enhance your property’s appeal and increase your chances of securing this valuable business.

1. Offer discounted rates

Group travelers expect better pricing when booking multiple rooms. A recent study found that 78% of group tour organizers rank competitive rates as their top consideration when choosing accommodations. Create tiered discount structures based on the number of rooms booked, offering…