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GOPPAR – or gross operating profit per available room – is an essential hotel industry metric that measures total revenue minus operational and marketing expenses per room.
This figure is as useful to accountants as it is to revenue managers, and in a healthy property, they’ll work together to generate as high a GOPPAR as possible.
Its importance cannot be overstated: you can’t be reliant solely on room revenues to generate profit. Hotel rooms are as much vehicles to…
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