How to choose and manage the right booking channels for your independent property

Before selecting any booking channels, it’s essential to understand who you’re trying to attract. Start by building guest personas based on your ideal guests. Consider age, travel purpose (business vs. leisure), geographic location and booking habits. For instance:

• Younger travelers may prioritize easy price comparison, leading them to use big OTAs like Booking.com or Airbnb.

• Business travelers often rely on travel agents that use GDS’s (Global Distribution Systems) like Amadeus or Sabre and…