Protecting your profitability means developing a strong direct booking strategy. The goal is simple: provide better value and experience for direct bookers to reduce OTA dependence and drive more commission-free reservations.
The question isn’t whether to use OTAs, but how to achieve a healthy balance between direct and indirect bookings without sacrificing visibility or booking volume.
The smart approach? Leverage OTAs for exposure while investing in strategies that direct traffic to your own…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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