How to use hotel data intelligence to grow direct bookings

Analyze the data to optimize your distribution strategy

With hundreds of OTAs to choose from, figuring out which ones to prioritize and when is key to a successful distribution strategy. That starts with knowing who your guests are, where they find you and when they’re most likely to book.

Accurate data gives you the flexibility to adjust your OTA presence based on demand. For example, you might lean on OTAs during higher-visibility times like local events or school vacations, when…