But this might be the ceiling for hotel room pricing
However, we may be seeing the peak potential for hotel pricing currently.
Let’s compare these rates to those seen in the 2022 Rock in Rio event.
In the previous iteration average prices during the two weeks of the event came in at BRL1208 and BRL1175, compared to BRL1349 and BRL1192 in a like-for-like timeframe.
That puts 2024 prices in the first week 12% above the last time the festival was held and a mere 1% above in the second week, in…
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