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As highlighted earlier, the Balkans hosted some of Europe’s best-performing hotel markets in 2024, though Albania stood out as a notable exception.
In 2023, average hotel room prices in Albania surged by 27% to 41% year-on-year (YoY) during the peak summer months of May through August. However, in 2024, those gains were partially reversed, with rates falling 5% to 19% during those four months YoY.
Despite an increase in official…
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