the fastest-growing traveler segments and how hotels can attract them

7. Pop-culture tourism

Pop-culture doesn’t only influence what we watch, it’s also shaping tourists’ choice of destinations. With Millennials and Gen Z driving the trend, fueled by Reels, TikToks, and geo-tagged fan content, tourism in pop-culture-related destinations is bigger than ever.

Famous filming locations have always been tourist hotspots, but in recent years this trend has expanded to music events and other pop culture references. In a survey conducted by Accor, they conclude…