Hotel seasonality: Understanding the 3 seasons
Seasonality is the natural fluctuation of demand and occupancy a hotel experiences throughout the course of a year. Off-season represents the slowest time of the year, peak season the busiest time of year, and shoulder season the intermediate period in between.
Below is an illustration that shows an example demand pattern a hotelier might experience with each season labeled for clarity.
Seasonality is dictated by many factors, but a few of the most…
