What hotels need to know about revenue management automation

As we enter the new year, hoteliers have told us that most organizations are now implementing at least 1 form of automation or AI into their revenue management tech stack. For hotels that aren’t utilizing an automated system, this can lead to vulnerabilities and missed opportunities.

Take an example: Late on a Saturday night, a large music festival is announced for a future date on social media; since it’s the weekend, the revenue management department isn’t there to implement strategy…