Ready for takeoff: The airline retailing opportunity

Consumer-facing companies across all types of sectors have already begun to harness the power of modern retailing techniques. Tactics such as bundled offers and dynamic pricing can provide a boost to an organization’s revenue and profit. At the same time, they are creating better, more relevant experiences for consumers.

Airlines, however, have yet to capture many of these benefits. For instance, some might fail to bundle the sale of a flight ticket with an offer for airport lounge…