R-T
Rate Efficiency
This is a key metric that measures how close a hotel’s actual Average Daily Rate (ADR) is to its potential or optimal average daily rate.
For instance, if a hotel’s actual ADR is $100, but the potential ADR was $120, the rate efficiency would be approximately 83.33%.
Rate Evolution
The changes in room rates over time, as rates often fluctuate based on factors such as demand, seasonality, competition, and overall market conditions.
Rate Parity
Requiring close monitoring, rate…