A number of key trends in the aviation industry are shaping consumers’ behaviour.
Regional low-cost airline, FlySafair, recently held a media round table hosted by Chief Marketing Officer, Kirby Gordon, where he spoke about the most prominent aviation industry trends in South Africa for 2024.
Gordon had already mentioned a number of trends. He expands further.
High-season consumer trends
The December-January holiday season proved to be a turning point for local travel recovery, with increased consumer spending on air travel and restaurants. Domestic air passenger numbers reached 97% of pre-pandemic levels, while Cape Town International Airport surpassed its 2019 level by 7.7%.
“A lot of people came out of the pandemic with a ‘life is too short’ attitude. As a result, we have seen a significant increase in travel and leisure spending. People are prioritising taking time out to travel and enjoy activities like eating out, despite the increased cost of these activities,”…