Gen Z Travel Habits Usher in New Future for Airline Rewards Programs, OAG Survey Reveals

Experiential Factors Key to Airlines’ Next-Gen Loyalty Program Adoption & Engagement Strategies

CHICAGO, June 04, 2024–(BUSINESS WIRE)–Travelers are eager to fly and plan trips, but they remain cost conscious and, depending on the generation, less swayed by traditional airline loyalty programs, according to OAG’s latest survey, Beyond the Ticket: Winning Traveler Loyalty with Rewards & Ancillary Services. The survey, which includes insights from 2,000 travelers, suggests that while…