The jury has been out on the potential for a sustainable long-haul low-cost airline operation for many years and whilst many have tried few have cracked the challenge, as combinations of competitive pressure, seasonal market demand, critical mass, currency fluctuations and uncontrollable costs tested even the most passionate LCC (low-cost carrier) entrepreneurs.
But is that all about to change, and, ironically, is it a former legacy airline CEO that is going to drive that change?…