Technology is the key to unlocking the passenger experience of the future

In 2023, air travel soared, going beyond industry expectations. IATA predictions suggest that demand will only continue to grow, reaching 8 billion global passengers by 2040. Making sure the passenger journey is smooth and efficient will be more important than ever for the industry to manage this growth. According to SITA’s newly released 2024 Passenger IT Insights report, travelers see technology as the key, eagerly embracing innovations like mobile-enabled…