Explore pivotal insights from an illuminating discussion with PATA’s CEO, Noor Ahmad Hamid, as he delves into travel trends, challenges, and the association’s visionary role in shaping Asia-Pacific tourism.
In this latest instalment of Trends, filmed back in February 2024, our inquisitive host David Barrett sat down for an enlightening discussion with travel trendsetter, Mr. Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA). Discussing travel trends and the pivotal role of PATA in shaping the industry landscape, the conversation unveiled invaluable insights poised to resonate with tourism professionals and travel enthusiasts.
Noor, a luminary in the realm of tourism with an illustrious career spanning notable stints at Tourism Malaysia and ICCA, now steers the helm at PATA, orchestrating its journey towards pioneering excellence in the region’s tourism industry. Addressing the nuances of the post-pandemic era, Noor recognises the formidable challenges that…