The survey also examined the Net Promoter Score (NPS), demonstrating a customer’s likelihood to recommend to a friend or family member. This had increased to 67.1 from 64.8 in 2024. The latest travel agency NPS was a “world leading” 86.3.
The use of review sites was also examined, with 62% of respondents telling the association they never used them. Of those that use them regularly, TripAdvisor ranked highest (40%), with Google Reviews (17%) and Trust Pilot (14%) also…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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