When it comes to travel, Canadians are not necessarily loyal according to a new study from iSeatz that surveyed the loyalty reward market.
iSeatz, a technology company in the loyalty space, works with major tourism brands around the world and surveyed 1136 Canadian loyalty program members and 116 industry professionals.
More than half of Canadians (54%) belong to between three and five loyalty reward programs which they are driven to join by…
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