With US tourists representing the second highest international tourism spend globally — $158.7 billion USD in 2023 according to Statista— trailing only Chinese travellers, understanding their travel intentions and emerging trends is of huge economic importance to destinations worldwide. Accurately forecasting these trends allows destinations to optimise their marketing strategies, infrastructure, and resource allocation to capitalise on opportunities and mitigate potential downturns.
Cruising to the edge of the world – New Argentina & Antarctica itinerary from Approach Tours
Leading Canadian senior travel operator Approach Tours has added a new cruise itinerary to its portfolio of signature “radically all-inclusive”...
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