With US tourists representing the second highest international tourism spend globally — $158.7 billion USD in 2023 according to Statista— trailing only Chinese travellers, understanding their travel intentions and emerging trends is of huge economic importance to destinations worldwide. Accurately forecasting these trends allows destinations to optimise their marketing strategies, infrastructure, and resource allocation to capitalise on opportunities and mitigate potential downturns.
Bucket List Destinations Revealed: Approach Tours Survey Uncovers Canadians’ Most‑Wanted Travel Experiences
A new bucket list of dream destinations for Canadian holidaymakers has revealed Japan as the clear favourite, with holiday makers...
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