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Wyoming Office of Tourism drove trip planning actions and increased bookings with Adara’s real-time …

by Robert Van Pash (Editor)
April 2, 2025
in Travel Insights
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VDX.tv partnered with Wyoming Office of Tourism to launch a TV Magnify campaign, leveraging CTV + Household Retargeting to drive awareness and engagement. With Adara’s data analytics, the campaign effectively measured travel planning and booking actions, demonstrating the power of targeted audience strategies in destination marketing.

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