XO is one of private aviation’s best-known brands.
It has a history of innovation, first as an operator and later as a private jet charter broker and platform.
Its predecessor, XOJet, founded in 2006, was at the forefront of the floating fleet model for private jet charter with point-to-point pricing.
It was among the first charter operators to attract large private equity firms, gaining investment from Continental Airlines’ backer, TPG, in 2007 and 2009.
It was among the first charter operators to grow with a fleet of owned and leased private jets for the charter market.
The traditional private jet charter market utilized mainly managed aircraft that required owner approval and had to return to base after every trip.
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