Artificial intelligence is seemingly becoming the solution to
everything – but I am skeptical, especially in travel. There is a risk of over
reliance on the outcome of AI. My
conclusion is that in the world of travel, AI is being overhyped. Below I explore two themes that are specifically aimed at travel.
The first thing we should do is to eliminate the use of the
term “artificial” My preferred alternate word is “assisted.”
It really does give the right level of meaning and allows for lots of growth
and progress.
Theme 1: Big tech investment and its impact on startups
The investment landscape for travel startups has seen a
shift, especially post-pandemic. While fewer travel startups are…