Self-sovereign identity (SSID) – where you
control access to your personal data – has become one of the tech
buzzphrases of recent years, and particularly since COVID.
Discussing the topic at The Phocuswright Conference, Shane
O’Flaherty, global director, travel and hospitality at Microsoft, allayed fears
over the use of that data.
“We’re firm believers that you should be
the custodian of your own data; not all tech companies believe that. If I own my own data, essentially you become
kind of your own API, it can then permission people into your worlds and exchange
information with them,” he said.
Joining O’Flaherty on the panel, Vikas Bhola, CEO of NeoKe, a PhocusWire Hot 25 Travel Startup for…
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