Award-winning social revenue pioneer Joyned has announced the appointment of industry expert Antonella Vecchio to spearhead its strategic partnerships in Europe. Antonella will also serve as Advisor to the Founders – CEO Michael Levinson and CBO Jonathan Abraham. Drawing on over 20 years of experience in travel and hospitality, her appointment offers Joyned the resources needed to scale its innovative social revenue platform through further business development.
Joyned enables users on vendor websites to invite friends and family to discuss and make plans in a private and secure online space. Elevating the social experience for users, it simultaneously equips vendors with previously unavailable insight into the decision-making process based on group dynamics, conversations, and intent.
Antonella Vecchio has excelled in various leadership roles, including as Vice President, Board Member, and Managing Director. Her extensive experience spans multiple industries, most notably technology, retail, travel, and tourism, showcasing her versatility and influence across several key sectors.
Commenting on her appointment, Antonella said: “I’m delighted to come on board and provide business development expertise during Joyned’s next phase of growth. Having already overseen, guided, and directed the design and implementation of a number of business development projects, I’m confident that Joyned’s social revenue platform will continue to attract vendors given the results that have already been seen by its clients.”
Antonella has a proven track record in e-commerce, B2B, SaaS technology, and digital transformation, having held key roles at Sabre Corporation and Alitalia Airlines where she spearheaded significant business transformations. As the founder of High Flyer Consulting, Antonella continues to drive innovation and growth.