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Accor VP Joins Numa Group as Managing Director

by Robert Van Pash (Editor)
February 25, 2026
in Notable Travel Startups
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VP at Accor takes over Numa Group as managing director

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Comprehensive Summarization:

Numa Group has appointed Philip Lassman as the managing director for the UK & Ireland, overseeing the Native by Numa and Numa brands. Lassman, with nearly 25 years of experience in the hospitality sector, succeeds Olivia Immesi, who left the company after five years. Lassman commends Immesi for leaving the business in a strong position, having established a clear strategy, a high-performing team, and a distinctive culture. His focus is on building on this momentum. The appointment comes as part of Numa Group’s ongoing efforts to grow and expand its presence in the European hospitality market.

Key Points:

  1. Philip Lassman appointed as managing director for Numa Group’s UK & Ireland operations.
  2. Lassman brings 25 years of experience in the hospitality sector, previously holding senior roles at Accor and IHG.
  3. Lassman succeeds Olivia Immesi, who left the company in a strong position.
  4. Lassman emphasizes Immesi’s strategic vision, high-performing team, and distinctive culture.
  5. The appointment is part of Numa Group’s strategy to grow and expand in the European market.

Actionable Takeaways:

  • Leadership Transition: The appointment of Philip Lassman as managing director signals Numa Group’s commitment to strengthening its leadership in the UK & Ireland market. This move is likely to bring stability and expertise to the company’s operations, potentially leading to improved strategic direction and operational efficiency.

  • Leveraging Experience: Lassman’s extensive experience in the hospitality sector, particularly at Accor and IHG, suggests that Numa Group is leveraging seasoned leadership to navigate the competitive European hospitality landscape. This could result in enhanced service quality, operational improvements, and potentially increased market share.

  • Building on Success: Lassman’s acknowledgment of Immesi’s strong leadership and strategic vision suggests a continuation of successful practices and a focus on maintaining momentum. This approach is likely to foster a culture of innovation and high performance within the organization, which is crucial for sustained growth in the travel industry.

Contextual Insights:

The appointment of Philip Lassman as managing director for Numa Group’s UK & Ireland operations reflects a strategic move to consolidate and expand the company’s presence in the European market. Given the current trends in the travel industry, such as the increasing demand for personalized travel experiences and the growing importance of digital transformation, Lassman’s extensive experience in leading large-scale hospitality operations could be pivotal. His focus on building on Immesi’s strategic vision and high-performing team indicates a forward-looking approach, aiming to enhance operational efficiency and customer satisfaction. This move aligns with broader industry trends towards digital innovation and the integration of technology in travel services, suggesting that Numa Group is well-positioned to adapt to and capitalize on these emerging trends.

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