GetYourGuide reports Half of Brits Silence Holiday Plans

THE NEWS: Only 24% of British travellers identify as the group’s “Holiday Hero” responsible for making a trip happen, according to new GetYourGuide research, while 70% say a Holiday Hero is essential to move a trip out of the group chat.

DETAILS:

• A quarter of British travellers dedicate a whole working week (37 hours) to planning group holidays.
• Half of Brits admit to muting the group chat to avoid holiday‑planning responsibilities.
• A quarter of Gen Z travellers even fake an illness to escape planning duties.
• Holiday‑planning expert Chelsea Dickenson offers tips on managing group‑trip dynamics.

WHY IT MATTERS: With fewer than one in four Brits willing to take on the planning role, the limited pool of “Holiday Heroes” may constrain the growth of group travel bookings, affecting operators, destinations and related tourism revenue.

FAQ

What percentage of British travellers see themselves as the group’s “Holiday Hero”?
According to GetYourGuide’s research, 24% of British travellers identify as the “Holiday Hero” who takes responsibility for organizing a group trip.

How many hours does a quarter of British travellers spend planning group holidays?
The study found that 25% of British travellers devote a full working week—about 37 hours—to planning group holidays.

What share of Brits mute group chats to avoid holiday‑planning duties?
Half of British respondents, or 50%, reported muting the group chat to escape responsibilities related to planning a holiday.

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