It’s the 50th overseas base. North American Location Enhancement Plan
Yanolja, which is seeking to list the U.S. Nasdaq, has opened an overseas branch in New York. It is interpreted that the purpose is to accelerate the North American solution business as part of its strategy to expand overseas markets.
Yanolja announced on the 13th that it has opened its 50th overseas branch, the Yanolja US Office, in Manhattan, New York.
Since Yanolja established its first overseas branch in Singapore in 2019, Yanolja has been expanding its local offices around major base countries to expand its overseas market sales. So far, it has 49 overseas offices in a total of 27 countries, including Asia and Europe, of which 1,300 employees are overseas, more than a third of all executives and employees.
In particular, the company explained that it is accelerating the digital transformation of the global travel industry by establishing R&D centers in five countries, including Korea, India, Israel, Turkey, and Vietnam.
Yanolja US Office, which will open in Manhattan, New York, is Yanolja’s 50th overseas branch. It plans to focus on strengthening its position in the North American market and increasing global brand awareness.
In the market, some predict that the New York Office will become an outpost for Yanolja, which is preparing to be listed on Nasdaq.
In addition, Corporate Chief Financial Officer (CFO) Alexander Ibrahim will expand strategic partnerships with leading global companies based on his expertise in the global capital market that he has built up over 20 years of working at the New York Stock Exchange.
As the North American market is a large market that forms a large axis in the global travel industry, we expect to gain an edge in the channeling and solution business in the North American market based on the new U.S. office, said CEO Alexander Ibrahim of Corporate. “In particular, as a travel tech company representing the global travel industry, we plan to expand our solution business to Europe, the traditional center of the travel market, and the Middle East and Africa, emerging markets, based on our success in North America.”
