Low-cost carrier Viva Aerobus is implementing a generative artificial intelligence pricing engine (GPE) through a partnership with Fetcherr.
The Israel-based startup will enable “real-time pricing and direct fare publishing” to the Mexico-based Via Aerobus, according to a statement.
The statement adds that Fetcherr’s large market model “understands market dynamics” and can forecast demand to improve pricing decisions for airlines.
Fetcherr, a PhocusWire Hot 25 Travel Startup for 2023, said its latest enhancements mean its GPE kicks in when a search search query is made, which helps airlines convert sales on the website and improve revenue.
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Felix Velazquez, chief revenue officer for the carrier, said, “At Viva Aerobus, the sky’s not the limit, it is where we thrive. With Fetcherr’s generative pricing engine and large market…
