PHOENIX — Expedia Group CEO Ariane Gorin said her company is employing artificial intelligence “across the board.”
Speaking at the Phocuswright Conference, she said consumers can use AI before or during trips to help budget and explore destinations. Expedia brand call center agents will have access to AI tools. Internal teams are using it for development. There are uses for advertisers and owners of vacation rentals. It is embedded in the Travel Agent Affiliate Program.
“It’s going to be everywhere, and we need to test it everywhere,” she said. “Some of it will work, some of it won’t. We will learn by testing.”
Expedia is not alone. AI was the topic du jour at Phocuswright, mentioned by almost every speaker at the travel tech conference,…
