I wrote last week about technology consultant Shelly Palmer’s view of how AI agents may revolutionize travel planning. That column, based on a keynote he gave to the Association of National Advertisers and a discussion we had following his speech, was only part of what he had shared about coming technology that is likely to impact the lives of travel professionals.
The other points he made that I found most interesting had to do with the leadership challenges that arise from the quickening pace of technological innovation.
Palmer said that some tasks that used to take him five hours can now be done in about five minutes, thanks to AI. “By the end of 2026, we’ll be doing five-month tasks in five minutes.”
Developments are…
