From Priceline’s new AI assistant, Penny, to fully planned itineraries from Google’s Gemini, artificial intelligence is tiptoeing into the world of travel.
Tiptoeing might not be the right word now that tens of thousands of Americans are using (or are planning to use) AI to organize their trips in 2025.
Whether booking tours or digging deeper to research restaurants and museums, AI tools and assistants are taking a load off for tired travelers.
At least, in theory.
AI remains in its infancy, meaning many of its use cases still aren’t hammered out. On top of that, most suggestions are based on data-driven calculations—and…
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