More than three-quarters of travelers want to use artificial intelligence in their accommodation journey, but overwhelmingly travelers don’t want all accommodations-related processes to be overtaken by machines, according to a new report from SiteMinder.
The global hotel distribution and revenue platform released its “Changing Traveller Report 2025” Tuesday. The report is based on responses from 12,000 travelers across 14 markets across the globe including the United States, Spain, China, Australia and Thailand.
“In an era where guests hold increasing influence over their stays, it’s clear that their evolving needs are both broad and deeply specific,” said Trent Innes, chief growth officer at…
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