Skift Take
AI is only as good as the data that feeds it and the human ingenuity that drives it. This is not the time to retreat or watch from the sidelines. Travel has a narrow window of opportunity to engage, learn, and invest in data and
AI. Teams playing the long game will benefit from the head start and drive innovation for the industry.
— Vivek Bhogaraju
Like any emerging technology, AI is not a foregone conclusion. Realizing its full potential in travel will require bold action within companies and collaboration between them.
Following the inaugural Skift Data and AI Summit in New York City earlier this month, I am hopeful about how the whole…
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