Big Lincoln is the AI chatbot mascot on Enjoy Illinois, the website run by the Illinois Office of Tourism and charged with carrying out travel marketing campaigns for the state.
The organization launched the tool in June and has received more than 8,000 messages from users since then, according to Daniel Thomas, deputy director for the Illinois Office of Tourism.
The same AI that powers the website’s chatbot will soon power replies for the organization’s accounts on the Meta-owned social media platforms Messenger, Instagram, and WhatsApp.
Illinois is among a growing number of destination marketing organizations (DMOs) that have integrated similar generative AI tools.
Despite initial pushback from DMOs on…
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