Cape Town, South Africa — April 14, 2026
In short: Eco Africa Digital CEO Lizanne du Plessis led a session on regaining control in algorithm-driven travel markets.
The session highlighted how travel trade professionals must adapt to algorithms dictating visibility. According to Eco Africa Digital, traditional attention-grabbing tactics are insufficient; instead, visibility within systems that decide traveler exposure is the new battleground.
TMCs and boutique operators must now focus on visibility strategies that align with algorithmic preferences. This means optimizing content for systems that determine traveler discovery, rather than just website traffic. The session emphasized the need for data-driven approaches to ensure travel offerings are seen by the right audiences at the right time.
What is the focus of this session?
The session focuses on strategies to regain control in a travel market increasingly governed by algorithms, emphasizing visibility within decision-making systems.
Which travel trade segments does this affect?
This impacts TMCs, boutique operators, and any travel professionals whose visibility is influenced by algorithmic systems determining traveler exposure.
When does this take effect?
The session was held on April 14, 2026, but the shift towards algorithm-driven visibility is ongoing and requires immediate attention.
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